Chapter 2953
Jonas, who is known as the “Most Popular Young Male Singer”, didn’t even bother to eat lunch before
he hurriedly took several assistants and bodyguards to the airport.
He was in a hurry to fly to Aurous Hill, and couldn’t delay for a moment.
But the difficult part is, once he is in Aurous Hill, there is nobody to meet with him and assist him.
He arranged in advance to have several people setting things up ahead of time and make things ready
for his arrival, but now he can’t contact any of them.
Now he doesn’t even have someone to pick him up from the airport when he arrives.
Although the Hill family business is quite large, most of their business is almost all concentrated in
northern China, they have no involvement in Aurous Hill.
There is no branch or office here, so after arriving in Aurous Hill, he will be like a foreign tourist coming
to Aurous Hill for the first time.
He is pretty much flying blind.
On the road, Jonas’ life assistant, a young girl in her twenties, could not help but ask him, “Young
master, we left so quickly, the previously arranged arrival ceremony will not be available to meet
you……”
In the entertainment industry nowadays, everything is about visibility.
When stars go out, if there is no fanfare to greet them, they will be viewed as outdated and no longer
popular.
Truthfully, stars are not as popular as they appear.
They simply create the illusion that they are extremely popular.
What they do is hire a group of actors in advance who can play the role of adoring fans at the airport so
that when stars arrive, they seem more popular.
Airport photos like this are an important channel for stars to be in the limelight and be in the hot seat.
Generally speaking, male and female stars will be dressed up in advance, and then arrange skilled
photographers at the airport to take photos with their best pose.
Then they have photoshop experts on hand to edit the photos to make them flawless so that the photos
could be posted online.
With a little bit of spend on some public relations fees and advertising costs, they can instantly be the
highlight of gossip sites and social media trending pages.
Nowadays, social media trending is like a life-sustaining elixir for celebrities.
The fact is, you have to be on the trending page every once in a while.
Those who don’t show up there enough end up losing popularity and fading from the scene.
Only the ones who constantly appear in the trending page will be identified as the industry’s top
influencers.
However, once you reach the top, you only need to put half the work in.
For example, top-stream stars can be paid more than a hundred million dollars for a drama, top-stream
stars casually endorse a product, the endorsement fee will be tens of millions.
Jonas as a so-called top-stream male singer goes all out to keep up appearances.
Every time he goes out of town, at least a few hundred fake fans have to meet him at the airport, and
he has to pay a group of so-called “stalker fans” to follow him like crazy.
His next step is to then go on Facebook and denounce these seemingly crazy fans, and then spend
money to promote his own Facebook posts.
Once that is done it’s not long before you see trending articles with titles such as: “Jonas Hill arrives in
town, chased by stalker fans, berates them on Facebook.”
He would also use tactics to lure in people passing by, and then use a whole bunch of retouched
pictures and remixed songs, combined with his rich kid persona, to fool passersby into becoming fans.
This kind of play has long become the standard operating procedure in the entertainment industry.
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